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Goodyear, M. (1999a, September 01). The evolution of marketing. ANA - ESOMAR. Retrieved May 18, 2024, from
https://ana.esomar.org/documents/the-evolution-of-marketing
Conti, C. (1996a, November 11). Analysing relationship between advertising and marketing data. ANA - ESOMAR. Retrieved May 18, 2024, from
https://ana.esomar.org/documents/analysing-relationship-between-advertising-and-marketing-data
Nijburg, D. A. (1984a, January 25). Modelling. ANA - ESOMAR. Retrieved May 18, 2024, from
https://ana.esomar.org/documents/modelling
van Gent, A. P. (1976a, June 01). Toward marketing development or alternative strategies in managerial marketing education. ANA - ESOMAR. Retrieved May 18, 2024, from
Chisnall, P. M. (1976a, June 01). Complexity and change in the modern marketing environment. ANA - ESOMAR. Retrieved May 18, 2024, from
https://ana.esomar.org/documents/complexity-and-change-in-the-modern-marketing-environment
Ward, P. (1965a, June 15). Product planning and emerging market needs. ANA - ESOMAR. Retrieved May 18, 2024, from
https://ana.esomar.org/documents/product-planning-and-emerging-market-needs
Faison, E. W. (1961a, June 15). The role of visual research in the European marketing revolution. ANA - ESOMAR. Retrieved May 18, 2024, from
https://ana.esomar.org/documents/the-role-of-visual-research-in-the-european-marketing-revolution